Posted on Tuesday 31 January 2006
When i was a kid, i was not a snappy dresser.
That shortcoming has followed me into my adulthood when now, i consider “dressing up” to be when i wear the T-shirt with the intact neckline. It doesn’t really matter a whole lot now - i may be overlooked for promotions at work, and viewed with disdain - even disgust - by my fellow man, but at least they keep quiet about it. Things are different when you’re a kid.
Kids are real quick to latch on to the lies peddled by brand managers. If a commercial says that a certain brand is good, and it’s perceived as cool, and the manufacturer’s suggested retail price is sufficiently high - when these three factors come together, it enables the cool kids to stay cool, and everyone else to be ridiculed by the cool kids.
i remember when i was in junior high, shoes were very important. Anything made by Nike was okay. Kids read each other’s shoe labels fanatically, and if you had Nikes, you were okay. Otherwise, no good. One time, my mom bought me some shoes to replace my old, faded and delapidated Nike Air sneakers. The new shoes were much more comfortable, but they weren’t fashionable. i had a man on the inside, a cool friend who stuck up for me and made sure i didn’t draw too much heat from the cool faction, and he advised me to switch back to the Nikes.
A few years later, my mom bought me a pair of sneakers that said “Winner” on them. That was a bad scene. This cool kid came up to me, read my shoe label, and said “So … i hear you’re a winner.” i tried to shrug it off.
“Are you a winner, guy? Do you win? Do those shoes help you win at things?”
“No, i’m not a ‘winner,’” i mumbled. i wanted to throw those shoes in the garbage. But you know - it was hard to sell a single mom on the virtues of Reebok Pumps, those shoes with the big rubber basketball on the tongue that you pressed to inflate the soles with air to get better performance on the basketball court. i thought Pumps were kind of stupid, but if i had them, i doubt i’d be harassed for being a winner.
Or so i thought. The fact was that you just couldn’t win with the cool kids. When i was in school, there were a lot of fun California-themed labels that were all about surf and sand and palm trees and stuff. One of the labels was called Ocean Pacific. i liked Ocean Pacific clothes because i really liked beaches and water. If Southern Ontario had a viable beach, i’d have been there. (As it stands, we have an enormous body of tepid water called Lake Ontario which, because i rowed a dragonboat in it for one summer, will probably give me prostate cancer.)
So i’d wear this Ocean Pacific stuff, and on more than one occasion, the cool kids would talk to each other while i was in earshot (a very passive-aggressive way to bully someone) and say “The thing i don’t get is why nerds wear all of these sports labels when they’re not into sports! It doesn’t make sense! Ha ha ha! Point point laugh! i’m going to get divorced when i’m thirty and die from an expensive cocaine habit!”
You couldn’t win. If you wore “nerd clothes” - i dunno … button-down plaid shirts (pre-grunge era) and Dockers (pre-grunge era) and trucker hats (pre-ironic dotcom trucker hat era), they’d make fun of you for being such a geek. It upset the cool kids that geeks had access to the same clothes they did - namely Ocean Pacific sportswear - so they had to get you somehow.
i often think, and i know i’m not the only one - that i wish that i knew what i know now. These same kids felt really threatened in gym class when we started lifting weights. The teacher had us rotating in a line-up at the bench press, and every time he cycled through the entire class, he’d up the weight on the bar. Eventually, all the weak kids would be weeded out, leaving the strongest kids still “in the game” trying to best each other at pressing heavier and heavier bars. Keep in mind here that gym teachers themselves, despite their ancient 70’s hairstyles and gross ponchy manflab, were once part of the cool crowd, so it’s no surprise that the way they structure their gym classes is perfectly devised to humiliate the nerdy kids and glorify The Hated.
The point here is that, while far from being at the top of my class, i lasted far longer in the weight competition than any of the cool kids expected me to. i wore Ocean Pacific clothes, and they attacked me because i’m not athletic. But then what happened when i actually showed myself to be somewhat athletic? Cool kids do not handle a threat like this very well.
One of them came up to me and said “Are you strong, guy?” Exact same tone. Might’ve been the same kid, now that i think about it.
Of course, he had nothing. It was a total stab in the dark, because he felt threatened. Was i strong? How is anyone supposed to answer that? And when it’s said in a belittling way by a bullying cool kid who’s put you down so many times in the past, your likely response, as mine was, is to say “Me? Uh. Naw. i dunno. No. i mean - no, i guess not.” And then slump away.
i know that i could have lifted a lot more weight that day. Because you know what? i am strong. i don’t have very big muscles, and i can’t lift nearly as much as someone who trains regularly, but more than a few times in my adult life, someone has raised their eyebrows at me and said “Well, there’s no question about it - you’re strong.” My squash instructor, my personal trainer, my dragonboating coach … and that scrawny little kid in junior high who, if he had faced me now, would be feeling the full wrath of my Winners in his ass.
i mention all of this because on my walk to work this morning, i came up behind this junior high kid wearing a really unfortunate napsack:

Sorry if you’re squinting to see it - it’s kind of hard to take candid shots of children while walking closely behind them through public parks without getting thrown in totally jail. What you’re seeing is a kid wearing a napsack that says “Fun Satchel” on it. Fun Satchel comes with a picture of a monkey. Additionally, the monkey enjoys soccer.
Cool kids will be mean when you don’t conform to their concept of what’s cool to wear. We’ve established that. There’s not a whole lot you can do; if they want to pick on you, they’ll pick on you. But there is some onus on the nerdy kid to keep from directly asking to be mercilessly ridiculed. So take my advice, kids - the next time Mom drags you down to Chinatown and wants to save a buck by buying you the napsack that says Fun Satchel on it, just say HELL no.

